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post #1 of 17 Old 09-17-2019, 11:09 AM - Thread Starter
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Official Cortex VIP Cinema Thread



I recently went to CEDIA 2019 and discovered a company called Cortex VIP Cinemas at the Pro Audio Technology Sound Room (SR6). They offer something truly unique for the affluent private theater owner that standard consumer based products and companies just cannot offer. Until recently, I didn’t even know such a product was available for individuals and their families.

What makes this Cortex VIP Cinema different than a typical home theater system designer and installer?

Instead of selling and installing the typical Theta Digital, Datasat (ATI), or Trinnov they can actually install the real Dolby Cinema Processors that are used in high end commercial cinema’s like Dolby Vision theaters!

The Dolby processor on display was the Dolby CP850-C, is it a 64 channel Dolby Atmos Cinema processor that can apply the cinema renderer to a standard Home Dolby Atmos Mixed Blu-Ray or Ultra High Definition Blu-Ray disk to offer full 64 channel capabilities. In addition to that, you can have Cortex VIP Cinema install a Dolby Cinema Server into your private theater you can access the Dolby Atmos Cinema mix from the same movie source that commercial cinema's use.

Why is this important?

For compatibility and processing requirements Dolby and its production studio’s had to reduce the size, bandwidth, and total object count for the home releases by grouping many Atmos objects into just a few objects moving around the scene. As an example, they might take 118 Objects (maximum cinema object count) and cram them into 6 moving objects for the home mix!!! That’s a substantial reduction!

The Dolby Processor that Cortex VIP Cinema used at the show can read the actual cinema mix metadata from a Dolby Cinema Server source and process the channels as they were intended to be processed. As completely separate objects not bound to the location of other moving objects.

To work within the limits of the disk media and consumer products processing capabilities the studio’s and Dolby had to lower the audio bit rate to just a few Mbps, 6-7Mbit from the commercial cinema’s 90-100Mbit!

So, if you are fortunate enough to be able to also purchase a corresponding Dolby cinema server you can gain access to the day and date release of the big blockbuster movies and unlock the full 118 objects with the full audio resolution and bandwidth up to that 100Mbps!

While at the Pro Audio Technology sound room, they ran a few Kaleidescape Dolby Atmos clips and I walked away very impressed by the actual object separation and felt they easily had the best immersive audio demonstration of CEDIA when compared to the other sound rooms normal demo clips.

So I just wanted to share with you something new and unique from CEDIA this year.

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post #2 of 17 Old 09-17-2019, 11:26 AM
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Originally Posted by SOWK View Post
Cortex VIP Cinemas



I recently went to CEDIA 2019 and discovered a company called Cortex VIP Cinemas at the Pro Audio Technology Sound Room (SR6). They offer something truly unique for the affluent private theater owner that standard consumer based products and companies just cannot offer. Until recently, I didn’t even know such a product was available for individuals and their families.



What makes this Cortex VIP Cinema different than a typical home theater system designer and installer?



Instead of selling and installing the typical Theta Digital, Datasat (ATI), or Trinnov they can actually install the real Dolby Cinema Processors that are used in high end commercial cinema’s like Dolby Vision theaters!



(I was told the below information from one of the Cortex VIP Cinema representatives at the show, but I have no currently known way to verify its accuracy.)



The Dolby processor on display was the Dolby CP850-C, is it a 64 channel Dolby Atmos processor that can supposedly access additional metadata on Blu-Ray or Ultra High Definition Blu-Ray disks. I was told the professional cinema Dolby Atmos metadata is still on the disks as long as the studio’s didn’t remove the metadata when creating the home Dolby Atmos mix.



Why is this important?



For compatibility and processing requirements Dolby and its production studio’s had to reduce the size, bandwidth, and total object count for the home releases by grouping many Atmos objects into just a few objects moving around the scene. As an example, they might take 118 Objects (maximum cinema object count) and cram them into 6 moving objects for the home mix!!! That’s a substantial reduction!



The Dolby Processor that Cortex VIP Cinema used at the show can read the actual cinema mix meta data from the source and process the channels as they were intended to be processed. As completely separate objects not bound to the location of other moving objects. They ran a few Atmos clips and I walked away very impressed by the actual object separation and felt they easily had the best immersive audio demonstration of CEDIA when compared to the other sound rooms normal demo clips.



Another thing the studio’s and Dolby have to do to work within the limits of our disk formats is lower the Audio bit rate to just a few Mbps, 6-7Mbit from the commercial cinema’s 90-100Mbit!



So, if you are fortunate enough to be able to also purchase a corresponding Dolby cinema server you can gain access to the day and date release of the big blockbuster movies and unlock the full 118 objects with the full audio resolution and bandwidth up to that 100Mbps!



So I just wanted to share with you something new and unique from CEDIA this year.


Interesting ... and how about proaudio speakers setup they are not familiar here


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post #3 of 17 Old 09-17-2019, 11:34 AM - Thread Starter
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I thought the speaker themselves were very good, but so are JBL, Alcon, Seaton, JTR... I would classify them in that tier of products.

Pro Audio Technology is separate from Cortex VIP Cinema, they just happened to share a booth and demo room.

Unfortunately due to differences in rooms and setups it's nearly impossible for me to give you an accurate representation of the sound quality vs another brand. But what I heard and felt was very good with a lot of bass extension down into the single digits.

Even though I can't really quantitatively rate the speakers, I could tell they are high SPL capable and likely should be a option for anyone looking for premium high performance theater speakers.
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post #4 of 17 Old 09-17-2019, 11:52 AM
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I thought the speaker themselves were very good, but so are JBL, Alcon, Seaton, JTR... I would classify them in that tier of products.



Pro Audio Technology is separate from Cortex VIP Cinema, they just happened to share a booth and demo room.



Unfortunately due to differences in rooms and setups it's nearly impossible for me to give you an accurate representation of the sound quality vs another brand. But what I heard and felt was very good with a lot of bass extension down into the single digits.



Even though I can't really quantitatively rate the speakers, I could tell they are high SPL capable and likely should be a option for anyone looking for premium high performance theater speakers.


Thx for ur answer


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post #5 of 17 Old 09-17-2019, 12:09 PM
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Quote:
Originally Posted by SOWK View Post
Cortex VIP Cinemas

I recently went to CEDIA 2019 and discovered a company called Cortex VIP Cinemas at the Pro Audio Technology Sound Room (SR6). They offer something truly unique for the affluent private theater owner that standard consumer based products and companies just cannot offer. Until recently, I didn’t even know such a product was available for individuals and their families.

What makes this Cortex VIP Cinema different than a typical home theater system designer and installer?

Instead of selling and installing the typical Theta Digital, Datasat (ATI), or Trinnov they can actually install the real Dolby Cinema Processors that are used in high end commercial cinema’s like Dolby Vision theaters!

(I was told the below information from one of the Cortex VIP Cinema representatives at the show, but I have no currently known way to verify its accuracy.)

The Dolby processor on display was the Dolby CP850-C, is it a 64 channel Dolby Atmos processor that can supposedly access additional metadata on Blu-Ray or Ultra High Definition Blu-Ray disks. I was told the professional cinema Dolby Atmos metadata is still on the disks as long as the studio’s didn’t remove the metadata when creating the home Dolby Atmos mix.

Why is this important?

For compatibility and processing requirements Dolby and its production studio’s had to reduce the size, bandwidth, and total object count for the home releases by grouping many Atmos objects into just a few objects moving around the scene. As an example, they might take 118 Objects (maximum cinema object count) and cram them into 6 moving objects for the home mix!!! That’s a substantial reduction!

The Dolby Processor that Cortex VIP Cinema used at the show can read the actual cinema mix metadata from the source and process the channels as they were intended to be processed. As completely separate objects not bound to the location of other moving objects. They ran a few Atmos clips and I walked away very impressed by the actual object separation and felt they easily had the best immersive audio demonstration of CEDIA when compared to the other sound rooms normal demo clips.

Another thing the studio’s and Dolby have to do to work within the limits of our disk formats is lower the Audio bit rate to just a few Mbps, 6-7Mbit from the commercial cinema’s 90-100Mbit!

So, if you are fortunate enough to be able to also purchase a corresponding Dolby cinema server you can gain access to the day and date release of the big blockbuster movies and unlock the full 118 objects with the full audio resolution and bandwidth up to that 100Mbps!

So I just wanted to share with you something new and unique from CEDIA this year.
Regardless of the technology, the sonics did not impress me. Too loud, boomy, not for me. I was hoping for more.
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post #6 of 17 Old 09-17-2019, 12:13 PM - Thread Starter
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Regardless of the technology, the sonics did not impress me. Too loud, boomy, not for me. I was hoping for more.
This was more about Cortex VIP and the type of installs they can do with a real Dolby cinema processor than the speakers. But I didn't think any sound room sounded spectacular. Just good, to very good, and some down right horrible.

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post #7 of 17 Old 09-17-2019, 12:16 PM - Thread Starter
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Here is some more info for Cortex VIP cinema if anyone is interested.

From their brochure.
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post #8 of 17 Old 09-17-2019, 12:28 PM
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Of all the things announced at cedia, this definitely takes the cake as something I didn't know that existed. I do wonder about the extra metadata being on the same blu ray disc as the home version, but I would love to experience 118 objects at the same time. That very concept is incredible!
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post #9 of 17 Old 09-17-2019, 12:30 PM - Thread Starter
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I do wonder about the extra metadata being on the same blu ray disc as the home version, but I would love to experience 118 objects at the same time. That very concept is incredible!
Hence why I said I have no way to verify

I dont want to say it does if it doesn't, and I can't test it personally.

But I am certain the Dolby Cinema Server and movies on that will do it for sure.

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post #10 of 17 Old 09-17-2019, 12:33 PM
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Hence why I said I have no way to verify

I dont want to say it does if it doesn't, and I can't test it personally.

But I am certain the Dolby Cinema Server and movies on that will do it for sure.
I sure would love to find out. Pricing that Dolby processor would be the first major hurdle
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Cinema digital movies are stored on large hard drives and have the cinema mix. Consumer blu rays have the consumer mix - period. There isn't any extra data on the consumer blu rays hidden from consumer SSPs and receivers. I think you misunderstood. I didn't hear that in their presentation at all. And its not in their literature.

I give them credit as all of their speakers at the demo were custom made angled at the MLP.

However, as I stated above, I was not impressed with the sonics of their demo at all, I was quite disappointed. Whether its me, where I was sitting (center front row you would think would sound good), the sound room and acoustic treatments, too loud, that I can't say.

And day and date movies as at the cinema cost big bucks for the components and for the movies for a several day rental:

https://uncrate.com/prima-cinema/
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post #12 of 17 Old 09-17-2019, 07:28 PM - Thread Starter
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Cinema digital movies are stored on large hard drives and have the cinema mix. Consumer blu rays have the consumer mix - period. There isn't any extra data on the consumer blu rays hidden from consumer SSPs and receivers. I think you misunderstood. I didn't hear that in their presentation at all. And its not in their literature.

I give them credit as all of their speakers at the demo were custom made angled at the MLP.

However, as I stated above, I was not impressed with the sonics of their demo at all, I was quite disappointed. Whether its me, where I was sitting (center front row you would think would sound good), the sound room and acoustic treatments, too loud, that I can't say.

And day and date movies as at the cinema cost big bucks for the components and for the movies for a several day rental:

https://uncrate.com/prima-cinema/
Thank you for the information. Peter also texted me to let me know the same information. He mentioned it takes the Cinema renderer and apply it on top of the home audio mix. Apparently there are some benefits of doing that. Unfortunately no additional information as to why was provided other that it can use all the speakers in the room. He also confirmed that once the objects are processed down in the home mix there is no way to separate them again. Basically echoing what you have posted.

It is still interesting that there is a company that can offer Dolby Cinema processors and Dolby Cinema Servers to clients. I think that is pretty amazing and if you are a well off home theater enthusiast with money to burn, I think it’s very intriguing proposition.

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post #13 of 17 Old 09-18-2019, 11:28 AM - Thread Starter
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Let me know when you get it installed.

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post #14 of 17 Old 09-18-2019, 11:53 AM
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Let me know when you get it installed.
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post #15 of 17 Old 09-25-2019, 06:46 PM
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So, if you are fortunate enough to be able to also purchase a corresponding Dolby cinema server you can gain access to the day and date release of the big blockbuster movies and unlock the full 118 objects with the full audio resolution and bandwidth up to that 100Mbps!
Right, but where is a consumer going to get access to the content? I know there were several proposed services where DCI files could be rented for outrageous prices and highly restricted viewing rules but I don't think any ever took off? The few people who can afford that as well as being interested in HT are not enough to sustain such a service IMO. I mean what was it, $5000 for a single viewing?
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post #16 of 17 Old 09-26-2019, 06:01 AM - Thread Starter
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That was a little farther down the rabbit hole than I was willing to go in detail with the representitives of Cortex VIP Cinema, as this type of system is so VASTLY out of my price bracket. But I did ask some basic questions about that to them.

Cortex VIP Cinema has contacts with the distributors of such services, so they can get all that worked out for their clients.


But I know of a few other First Run Type Services too:

http://www.primacinema.com/
https://www.redcarpethomecinema.com/

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post #17 of 17 Old 09-26-2019, 06:23 AM
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That was a little farther down the rabbit hole than I was going to ask in detail, as this type of system is so VASTLY out of my price bracket. But I did ask some basic questions about that to them.



Cortex VIP Cinema has contacts with the distributors of such services, so they can get all that worked out for their clients.





But I know of a few other First Run Type Services too:



http://www.primacinema.com/

https://www.redcarpethomecinema.com/


as I know Prima cinema is still out of business they said that they will come back but still nothing and yes it’s extreme high some of them more than 5k$ for day and date and one of the best bell air cinema

https://www.belaircinema.com




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