Originally Posted by adsw
I welcome any communication regarding ONIX from the period that I owned the company ,I welcome the current promoters of the company to contact me and welcome any questions they may have regarding that period.
It's always interesting to hear about the history of a company. At what point (year) was the agreement you had with Michael breached? Also, why did you sell the company and what sort of volume were you doing in terms of dollars or pounds at your zenith?
My comment on the quality of its current range is not intended as a dig/or degrade of their products just that if the original ideals are not running through the designers or owners veins, they cannot be present in the products they produce .I can confirm those ideals were not handed to a new generation, and in fact ended when Tony Brady and myself left , so surely by definition original values are gone. It must then become just a name and not a company ethic that made that name .
Well, it sure sounds like a dig to me, Adam. Whatever your ideals might've been, according to you, you cashed out to M. O'brien. an accountant. His venture then failed but whether it failed because the products weren't made as robustly, a perception, and not totally unwarranted, of cheap Chinese junk, changing market demands, or whatever would take a rigorous and dispassionate post mortem I think.
I have no hostility to anyone either promoting or supporting any product, but I do not like and openly confess to disliking the use of our reputation in any of the promotional material that is used either on the net or in the press, without our knowledge or consent . Even if it is a practice that takes place in many areas of promotion, I for one am alive and well to defend its incorrect use.
Matter of factual correction are always welcome and help to provide an accurate historical record. However, I never got the impression that your reputation was being used in any promotional material as a way of lending gravitas to the present incarnation of ONIX. It's nice to have trophies but success at one time only lasts for so long and if it's not met with continued success you just wind up being just another person at the pub telling stories of how you won a trophy playing football back in the day.
ONIX is a trade mark registered by Adam Worsfold ( myself ) , ONIX UK was the company that made that trade mark a recognized international name, Adam Worsfold and Tony Brady designed the products that put that name on the map, when those individuals left the original company, they took with them the reason the name became known. This does not imply that others cannot make good products, but it does clarify that the Chinese company do not have any commonality with the original name that gained the reputation. Likewise it does not mean their products are bad .
You're right, but it does plant doubt about current ventures and suggests that the old guard was unique in a positive way. What you're really saying is that the Chinese ONIX is junk without using those exact words.
Trademarks need to be renewed every 10 years and a fee paid. So, are you saying that after the company (minus assets) passed back into your receivership that you once again registered the trademark or did it just expire?
Many people make great HI FI but to live off what others created by using their names and reputations in the promotional material or on the net when they are no longer involved is both deceiving and wrong .
Everything I've read about the current ONIX has never suggested that they're living off whatever reputation you had during your brief run with the company. It's just historical stuff. Filler. It seems to me that you're elevating matters to a level that just isn't there. Now, it's nice to hear you chime in, but really that was 20 years ago.
My point is companies should stand on their own reputation for the products they make no matter where they are based, and should be proud to do so, they should be proud to make the best product they can, they should not live off other peoples reputation that no longer give input to the products and in fact in this case have not done so for 20 years . It is fine to use an established history of success for any company if the original values are handed down and original people have moved on and values maintained , but not if the people that made that success have not handed its ethic down and in essence someone has just obtained a name with an historic reputation .With so many companies being sold to the far east this sale of past people involvement is happening far too often these days, and as such I for one think it should not. The buyer is all to often being hoodwinked into buying and old reputation made by good people that is in reality no longer genuinely worthy.
Adam, you weren't around very long - 5 years - and then you sold the business. No one is living off your reputation. With all due respect, it sounds more as if you are. If anything, the present ONIX has looked to distance itself and improve upon what happened after you sold it. They further are faced with the somewhat difficult but not insurmountable task of getting it through people's heads that the past business association with AV123/Mark Schifter ought not taint their current and future offerings.
People make any company, buying a name does not assure good products, neither does it mean any new products are inherently bad , but the people that make any name what it becomes, build in a soul that is always lost when only a name is moved on and not the ideals that were created along with that name.
Adam, does that mean you sold your soul in 1991? Look, your present concern is noted, but the internet's been around for a few years. Why weren't you posting about this sometime after you won your lawsuit? Why now almost 15 years later?