Originally Posted by hawkeyejw
That’s interesting... big increase in web traffic as well? Any particular link that is generating a lot of visits? Conversion rate gone up? Generally a good problem to have at least.
Also helping me not to feel to tempted to order before I’m ready since you’re sold out anyway.
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Nothing that shows correlation to such a huge jump. I usually speak with every customer before they order(sometimes for months prior) and it just seems to be one of those "been thinking about it for a long time, decided to pull the trigger" comments for many.
There really has never been much value in analytics imo with our business model. I mean, I'm not going to get into specific figures but its not like we're selling 25 speakers a day or anything. I pretty much interact with every single customer so by the time they order I know why they came to us, where they came from, what their dog's name is, what their performance expectations are, what they intend to use for the first demo movie, and on and on.
I remember we tried a big ad banner a while back and everyone was telling me how great it was because we had so much traffic coming in. I was like "this is a HUGE waste of money". Everyone is laughing at me like I'm an idiot. What no one else understood is I'm the only one here doing phones/emails/chats 7 days a week(usually from say 9am to 9pm). And all that "valuable" traffic? Yeah, I had a huge increase in chats/phone call/emails alright. And I could tell every single person coming from that banner because I would get "Hi, never heard of you guys, I need a bluetooth system for my ATV", "Hi , I need a soundbar", Hi, I need a 7.1 system budget is $300", "Hi, do you guys repair televisions?"
Now, the first day of all this was kinda funny. 30 days of this, and I ready to just get an off the grid cabin in Alaska. And I was STILL being told how valuable all that traffic is..."but, but...when you guys DO come out with a soundbar for the ATVs you'll have the traffic!!!"
Just kill me now...
Power Sound Audio