B&W has clearly made a conscious decision to go upscale, and I find myself put off by it. When I was in my 20s I bought a pair of 802S3 speakers to replace my original 603s. The 802s were $4K list, about $6K in today's dollars, and my dealers always gave me a discount off that. The model was just off the top of the line. I've gotten a few other (always 800 series) B&Ws over the years and always felt they were in a competitive place in the market, and therefore represented good value. Naturally, that's subjective, but competition usually means you get more for your money.
Starting with the diamond series one, B&W started to tick upmarket - even at the time, I felt this was a conscious choice. Prices since then have gone stratospheric. I feel vaguely disappointed in my adopted home brand, and for the first time in ever, I'm considering other options as I redo things.
It's their brand, and I have no hold on them, nor do they owe me anything. I'm sure they will make more money this way. I'm also sure they represent less value than they once did.