Originally Posted by gajCA
And yet, when they are in stock, the Chanes are on my list of AVS favorites while the affordable bookshelves of the brand I have in my main home theater are not.
There are a lot of reasons to favor a product of any kind or in any category. There's appearance, reputation, price, community, or any number of perceptions, some of them potentially objective about it's real purpose and the experience it provides.
Bias evidences itself when a valid consideration or finding is consistently challenged simply because it conflicts with the competing preference or preconception: Narratives arise and narratives can be jealously guarded.
One reason to favor a product, technology, or a brand's expression is, in the case of a loudspeaker, even actual sound, as well as a user is able to determine it. In that case the only arbiter is the listener whose goal is the sound.
It's natural to pop into a conversation and casually inquire which complex product - car, meal, suit, boat, or even neighborhood or travel itinerary or hospital or townhouse - is "best" but getting a concrete, consensus report from actual, broad experience is less common than are the opinions drawn from one of the usual expectations or biases.
Maybe only a small fraction of ostensibly related chatter relates to tangible, concrete "scientific" reality, so to put it. Only the guys who have experienced a significant sampling possess it, and of them, only the ones free to discuss are going to be pertinent. The rest is just bias, hearsay, habit, or simple conjecture. In some cases it's even the gratuitous assumption or worse.
Solution? Go out and experience the item. That's been my recommendation for years. Unless you're in it for a reason other than listening, which is fine, you're best off hearing as much as you can. The folks with the broadest real experience set are the ones to consult if your aims align with theirs, that being how does something really drive, taste, wear, or sound.