Originally Posted by tidwelr1
I think emotiva gained a strong following initially and maybe still do bc they setup their amps to have a higher amount of gain out of the box than your typical AVR. People would hook up their emotiva amp and crank it to the level they would normally go to on their AVR or PREPRO. The result was that it was much louder and “wow” everything is “punchier”. I knew about this when I got mine so I went into the AVR menu section where you can lower the gain of an external amp to essentially level match what the AVR was at. The result was that the loudness was then the same at different volume levels. I tried it before and after with the same music to hear the difference and I can easily see where many people would be fooled into thinking that OMG this amp rocks bc they don’t know about the gain setting on the amp. Seems like I read a year or two ago that their newer amps don’t have the gain set higher at the factory like the older generations.
I think it’s a similar phenomenon people have with treble and speaker sound. I think many many people associate treble with clarity. I always notice that the loaner car I get from the dealership has the radio settings set to where the treble is jacked up much higher than flat bc of this.
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It's a lot more than that. Usually an AVR's wattage is almost cut in half as soon as you start cranking it and have all channels pushing. That leads to the AVR straining and it starts being harsh to the ears. When you have a good amp, you have your full wattage and the headroom to fully utilize the speakers. That's why you always hear people say their speakers "sing". You get their full potential.
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