Originally Posted by dschulz
I don't think there needs to be any conspiracy to drive mass adoption of streaming - that's already happened, driven by consumer desires. Just take a look at where the physical media retail/rental business is compared to a few short years ago.
Given that more and more people are watching content via streaming, I think the fact that Atmos can be delivered on Dolby Digital Plus is Dolby's ace in the hole over their competitors.
True, but many enthusiast have avoided streaming like the plague for the very same reason. Dolby Digital + is a step down from where we are currently at. What I see as part of the scheme is for UHD W/Atmos to be a niche format and possibly the final physical format - streaming w/DD+ and imbedded Atmos (because the objects take up little space) to become the new default format.
This will do several things
1. Enthusiast will buy the required gear....all of it.
2. Masses will be greatful and buy the bare minimum (but they will sell a lot of it).
3. Streaming will become so strong that studios will claim that they see no profit in making physical media anymore.
4. This will force enthusiast back to the Theater if they don't want to watch a streamed and audio dumbed down version.
5. It becomes a win/win for the studios - they will control all content. Stream it, or go to the theater to see and hear the real deal.
Remember these are all just theories
- it is striking up good conversation though (I could be totally wrong).