Originally Posted by kbarnes701
I don't really agree with much of what you wrote, and see no real comparison with 3-D which is a 60 year old technology resurrected as opposed to an entirely new ground-breaking technology just invented. Object mixing is here to stay and has already become the de facto standard in Hollywood, involving massive investment and retraining, so I can't see them deciding to just abandon it and go backwards.
But my real point is your 'meh'. This is exactly what you will get if you talk to 99% of people and mention 5.1. They have a soundbar and are happy with it. You are forgetting that everyone on AVS is an enthusiast, so what is applicable to the public at large, is not applicable to the members here.
Your suggestion that studios will abandon Atmos because most consumers aren't interested in it is no different to suggesting that they would abandon 5.1 for the exact same reason - most consumers aren't interested in it. The latter didn't happen, and neither will the former.
I agree, maybe my post was not detailed enough.
I do not see Hollywood abandoning Atmos, my observation was consumer home based.
Any business model that does not meet consumer expectations is not going to thrive. It is here to stay in the theaters for sure and will be on the home use disks.
But consumer implementation will be low because it falls short of expectations, like you said, most will get a Atmos soundbar and say they have Atmos for the prestige of it.....it sells, so it will stay.
Unfortunately when it comes to mixes we are hostage, for now, to the directors intent...…..what the consumers want is not being met.
Its like any finicky "Artist".....they have a vision and since its a watch it or watch nothing option, people watch it, but even here amongst the upper end of the spectrum, we all pretty say the same thing, implementation could be better and more. Regular consumers are not impressed...………
That's the part I was talking about with 3-d and Atmos,....pretty much all the lackluster content is because of the artist/director, not a limitation of the tech. They have a "Vision" of what Atmos should be, just like the regular consumer has a vision of what it should be, most consumers are Meh on the content the artists vision is producing.
Atmos is here to stay and I have it, like it and will get as much as possible...….
But it is falling way short of consumers expectations because of the directors/artists vision...….thank goodness this tech is widely available and becoming decentralized...…..I will be even getting the Atmos mixing dolby tools once I move to my new place.
When you have a consumer base that is hungry for "Bull horns from the heavens"....a content creator will come a long and produce to that market...….
Even when stereo music became available, many shunned it for quite a while and only a handful of artists took advantage of it...….Atmos is ripe for some one to take full advantage of it, right now it is wonderful for a few seconds, but Meh overall,....the consuming masses are disinterested as it has no bang, no flair...….nothing stands out in a good mix, because for a producer, a ideal Atmos mix sounds just like 2 people talking in a room normally does. Do you ever think when conversating,..WOW, this is soo cool, I can hear the person talking to me from all over.around me. No, it just sounds normal,......so with the current producers mindset, the perfect mix will be normal at best, no one is going to jump up and down over that.
Where the frontier of Atmos currently is cutting edge are the few clubs around the world that feature real time Atmos mixing, they are able to see first hand instant crowd reactions to content, what people like and what they never even notice.
Nolan is a perfect example, while many consider Dunkirk to be a poster child for horrible clipped audio, he understands what sells, he does not use Atmos. While I am not a huge fan of his audio, he has a good grasp on what consumers want, so he offered up his vision that catered to that and won a award for what many in the sound community consider a mess when it comes to the audio.
The consumer base is ripe for bullhorns from the heavens and until that time, at best, Atmos will be Meh to most consumers. Its not a problem with the tech, as always it is the artist/directors that are the problem as much as they are the reason for a movies success, is the same they are the reason for Meh Atmos opinions. Atmos the tech is outstanding, Atmos the content is Meh, why ?....directors and artists vision.