Originally Posted by audio4life
I went to the Emotiva site and there is no information whatsoever about any of this on their site. That is a head scratcher. Why would a company break big news like this with no supporting info and data on their own gate to the public is quite strange.
I'm also wondering why AVS is carrying Emotiva's water, so to speak, by spreading the word for them on these threads started by an AVS "writer" by the name of imagic. This whole approach is odd and appears to be some kind of business relationship.
You are very welcome for pointing ot the fact I was on top of this story! These are press releases, I have not even had time to write them up as regular posts yet! I'm sure I'm not the only writer who received the embargoed press releases mere hours before the embargo expired.
And yes, Emotiva is an advertiser on AVS. That's not going to stop me from covering its news or reviewing its products, but I understand a few people are going to consider it clever to point that out—par for the course.
By the way, I'm Mark Henninger and I'm the senior writer at AVS. This is my full-time job. I've been a member of AVS for a decade and Imagic is my handle.
Originally Posted by DonH50
Emotiva has a habit of announcing using press releases, in their Lounge or at shows and the website catches up later.
So far it reads like they dropped the XPR line, updated and raised the price of the XPA line, and brought in a less-expensive class D line as a step between their entry and top (now XPA) lines. All speculative at this point, hope the whole story comes out soon!
I think it's great we have people like Mark who can get the inside scoop, and it is certainly a plus for AVS to be breaking the news.
Maybe other manufacturers will follow suit...
You are welcome, I appreciate the support. I can't speak to Emotiva's timely delivery but hopefully building stuff in the USA will have an impact on the accuracy of estimates as to when stuff ships.
Originally Posted by kbarnes701
Uh-oh. I hope they are not up to their old games of announcing product months (years in some cases, and even never) before they are available. I’d have thought they learned that lesson for their XMC-1 launch. "It's coming soon... it's almost here.... we have shipped ..... we haven't actually shipped.... it's coming real soon...." etc.
Yes, I thought that was odd too. Why reveal inside information to a writer on a forum? (No disrespect to Imagic there). Emo have their own forum.
It was a press release and the embargo ended at noon yesterday, which is when I posted it. Not my problem if other AV writers are playing catchup.
I will admit to having little patience with petty conspiracy theories that pop up on forums. It's a waste of people's time.
Basically, the company (Emotiva) is expanding its lineup, this was a major announcement in anticipation of CES—worth covering. I try to get news as soon as possible, and when I can, I also try to talk to the founder, CEO, or lead designer from a company I cover. In other words, just doing my job.