Sonos raised $130M just in 2014. $455.15M in 9 Rounds. Expect more rounds of needed financing by both
If HEOS was a me-to technology, then there would be no reason to bother. Personally, I would have owned Sonos but their 1st generation SQ was underwhelming. But I'm not a typical buyer. I personally will pick SQ over form factor and looks. So the reason why I had an interest in HEOS (before it was embedded in products like the 7703) was because it sounded a lot better to my ears. Especially comparing the 1st generation Sonos to the HEOS. SONOS upped their game on their 2nd round. Now, I think it sounds decent. I still want to compare these two side by side. IMHO, the HEOS 1V2 is not worth discussing the SQ. They ahve their function. But the 5's and the 7's are the great sounding boxes (especially the 7's).
With that said, HEOS had to differentiate themselves versus chasing disgruntled Sonos dealers (there are plenty of them out there) or dealers who touted SQ which sadly, is the minority of dealers. So to attract the interest of the installers, they created the HEOS Drive https://usa.denon.com/us/heos-drive
. That peaked my interest some for my personal system but not enough to buy one for myself. With this new HEOS Drive, I could have a hardwired mulitzone, 4 zone solution with built in amplification and augment my other rooms with the wireless boxes. Then comes the next innovation of putting the HEOS Link inside
of the receivers like what happened in the 7703. For me that feature was a game changer. Now I can have my receiver as the brain of my multizone. But for people who want to listen to music and movies on the same system which includes about 1/3 of AVS type members, the HEOS interface is big. Yesterday, I finally was motivated to try the HEOS Drive for myself. Now I can have one platform throughout my home.
Rewind a hear ago, NO ONE asked me about HEOS. It was a installer driven, "me-to" technology. Inside of a couple of months, I've speced in 2 HEOS Drives because of the embedded HEOS in the 7703. All of this takes a lot of time and money. Initially, you are bleeding cash until you get the "hook" into dealers and end users. As of now, there are three players in this market. Sonos, Bose, and HEOS. Bose and Sonos are the big guys by a wide margin followed by HEOS. Without them spending money on giving away HEOS boxes, the embedded Link for free, new innovations, no one would be taking about HEOS. But they certainly are starting Q4 of 2016.