Originally Posted by velocci
Hi all, just wondering something. Some AVRs are very expensive but they have the same power or less as another cheaper AVR. what is the more expensive AVR more expensive? Isn't power the same? or is it more expensive because it has more bells and whistles?
Depends on the AVR, but generally speaking products are priced where they are because it is where that company feels the balance is between the amount of product they can supply vs the amount of potential consumers willing to pay that much. It is really hard to run a business, and even harder once the business gets large as you need to hire more and more people that you hope will care about your product and your customers as much as you do. But everyone you hire to work for you considers their job "just a job" and nobody is going to care. Some (very) high-end brands keep their pricing just high enough so that they can keep their quantity low enough that they can have a smaller staff and not have to deal with factories in China or Vietnam needed to meet production goals.
Some more-expensive receivers have more power, and the ratings may not look any better, but some higher-end brands are rated at all-channels-driven power whereas brands like Denon and Onkyo and Pioneer etc. are giving ratings with 2 or even 1 channel driven and the power drops with surround sound sorts of situations.
Some more-expensive receivers do have more features like higher-end room equalization (AKA room optimization) like Anthem ARC or Dirac Live (in NAD and Arcam), zones, codec support, but in some cases expensive receivers may lack certain features that sometimes less expensive ones have (usually less important features). It's not always a case of more money being better. Sometimes it's a tradeoff.
Some of them are expensive because they aren't built in China or Vietnam or other cheap-labor countries. Though watch out because you absolutely can spend $1500 on an Anthem MRX-520 and find out it's also made in Vietnam like most Denon/Marantz models (and most other brands use similar places to manufacture).
I mean think about cars. This question you're asking is sort of asking us why BMW or Audi or Lexus or Cadillac is more expensive than a Toyota or a Ford or a Chevy or whatever.