Originally Posted by MonolithGuy
This isn't entirely true. You might be surprised, but you can't just go to a speaker designer and say "Make me speakers and subwoofers" and have it come out well. I auditioned several potential factories and designers, had to create detailed design documents, performance goals and criteria, etc. I am the product manager, not a product engineer, so I essentially outsourced engineering to build a Monolith product to my performance targets and sonic expectations.
All the Monolith product starts and ends with me. Some products are completely developed from scratch, and others are fortunate enough to have a partner that is already amazing at what they do. You'd be surprised to find that some people's favorite brands do not make anything themselves either.
There is a lot of personal blood, sweat, tears, and time invested in the Monolith line up.
I literally have the same job. My words were imperfect to try to make a point. I can completely understand why you have personal blood, sweat, tears, and time invested in your product. You have to come up with what you want, and keep the engineering firm you hire on task and on target, and integrate between the business types and the engineer types, and make sure that the designers aren't backing you into a design for manufacturability corner (and often the people best at designing, aren't the greatest at understanding the procurement end), and while people think "the engineers" (and I'm a degreed professional engineer so I get to rip on us) are the end all, engineers often make some really dumb decisions if left to their own accord in an effort to improve something that means nothing to a customer. Do I need to go on?
I'm not implying that your job is easy, I'm just seeing where I can see Tom's perspective where it doesn't feel like it has much soul when you know you are buying something white labelled.
The point you do bring up is that the whole industry is like that. I don't know the details of the audio industry, but I imagine it is like most similar industries now where there is a lot of overlap with manufacturing when you look at the midmarket suppliers and engineers. There are quaint little amplifier and speaker builders but the majority are probably buying from the same suppliers and using the same engineering firms. The audio industry isn't that big and most of these companies can't afford to have every discipline in their office, let alone the best of the best.
I feel like you think my post was ragging on you, but really my perspective of Monoprice is that it has a core competency of finding value based manufacturing, and is leveraging economies of scale to get better designs out cheaper. Would the ATI feel better in my rack? Probably. Would it do the job better? Probably not. Is the Monoprice probably what I'll buy? Yeah.
Now can I get a Monolith amp with some rack ears or what?