I was a member of the cables don't make a difference club, but I bought, surprisingly, SVS speaker cables based solely on the way they look and the price. Not a ridiculous idea if you think there is no difference in the sound. After hooking up and playing familiar music, there was in fact a noticeable difference in a good way from the speaker cables I had been using.
I didn't even know SVS sold cables till I ran across their ad. They sound and look good at a good price and are returnable.
Sony ES600VW Projector, 110" motorized screen, Yamaha 2060 AVR, Parasound Halo Hint, KEF LS50s, Focal 926 Arias, PS Audio Power Plant, Velodyne 12" Sub-Woofers (2), PSB In Wall Surrounds (4), Music Hall 7 Turntable, Grado Gold, Apple TV, Sonos (6 Zones), , 55" Samsung Q6F, Klipsch Forte IIIs, 75"Sony 940E , Crown Li1500 power amp...330WPC @ 8 ohms