I do most of my research online, and I have made several purchases online. I still go into stores and buy. I have purchased a few TVs online, and a few in store over the last several years. Depends on the pricing, or if I can get a very favorable 36 month no interest. If I can get both, then I usually walk in and buy, if not, I buy online. It was different though, when I purchased my first real surround sound set up 13 years ago, I went in and bought at a local AV store. I may still go back in store when I am ready to upgrade my speakers. I appreciate their knowledge, and the ability to hear the speakers. I don't like trying to be sold on a particular set though, I want to be able to hear them and decide. I know they are not exactly what my room will sound like, but it is a preferable experience and gives me good idea of what to expect. I have replaced my receiver 2 times, both of which were purchased online. I was upgrading mostly for the improved capabilities, (move to HDMI, support for Dolby True-HD, need for more inputs). I researched and bought both of these online, same with all the Blu-ray players over the last several years. I can't remember the last game console or game I bought in store, its been more than five years, and probably closer to 10. I do occasionally have to go in store and buy a Blu-ray disc, but for the most part, I get all of them online as well.