IMAX Enhanced Ecosystem Expansion Announced

CEDIA 2019 is just a week away and there is lots of new news regarding IMAX Enhanced. Today, it was announced that IMAX Enhanced is embarking upon a global expansion with new movies, device partners, and streaming platforms. For example, FandangoNOW and Rakuten launch IMAX enhanced streaming options while “Spider-Man: Far From Home” and “Bumblebee” will join the list of IMAX enhanced movies available on streaming platforms.

The announcement also says the Angry Birds Movie 2 will be released on Ultra HD Blu-ray in IMAX Enhanced.

There are new hardware partners coming to the IMAX Enhanced platform, with Anthem and StormAudio joining the lineup of 14 manufacturers. Furthermore, IMAX enhanced will launch on various Sony Bravia TVs in Europe as well as the TCL X10 TV in China.


Here are specifics provided by IMAX Enhanced:

• New Streaming Platforms: As IMAX Enhanced continues to expand across platforms, FandangoNOW is expected to begin streaming IMAX Enhanced content in the U.S. in September 2019, while Rakuten TV will follow with increased content ready for streaming to European markets over the coming months. FandangoNOW and Rakuten TV meet the high standard for 4K HDR streaming for IMAX Enhanced to certified devices across the ecosystem.

• New Blockbuster Movies: “Bumblebee” will be Paramount Pictures’ first addition to the expanding collection of IMAX Enhanced titles for streaming platforms, followed by “Crawl,” “Pet Sematary” (2019), and “Rocketman,” all of which will include IMAX signature sound. Additionally, Sony Pictures Home Entertainment’s “Spider-Man: Far From Home” (which includes 45 minutes of IMAX’s exclusive expanded aspect ratio), “The Angry Birds Movie 2,” and “Jumanji: Welcome to the Jungle” join the list of top titles for IMAX Enhanced. Sony Pictures Home Entertainment also will release a series of new titles on IMAX Enhanced physical 4K Ultra HD disc, beginning with “The Angry Birds Movie 2.” This is in addition to IMAX Entertainment’s release of “Space Station” on IMAX Enhanced UHD Blu-ray in July 2019, which is available for purchase through Amazon and other major retailers. Through its expanding and committed studio relationships, IMAX Enhanced plans to add an ever-increasing number of blockbuster titles to deliver uniquely differentiated content in 2019 and beyond.

• New Device Partners: Anthem and StormAudio joined IMAX Enhanced’s growing roster of 14 device partners across A/V receivers and televisions. Additionally, IMAX Enhanced has certified select Sony BRAVIA TVs in targeted European territories, as well as TCL’s all-new X10 TV in China. IMAX Enhanced device partners also include Arcam, AudioControl, Denon, Elite, Integra, Lexicon, Marantz, Onkyo, Pioneer, Sony Corporation, TCL, and Trinnov — all of which have met performance requirements set by IMAX, DTS, and leading technical specialists throughout Hollywood.