Samsung Q950TS, Micro-LED, Sero, The Frame at CES 2020

Samsung has unveiled their new flagship 8K TV, the nearly bezel-free Q950TS, alongside a two other lifestyle TVs.

The Q950TS’s sleek profile and FALD backlight array is accented by its nearly seamless transition between the image and the ultra-thin 2.3mm bezel. AVS Forum editor Mark Henninger had the chance to see a mockup of the TV’s Infinity Screen, which he said is “the slickest looking FALD-LCD ever.” The Infinity Screen technology allows for distraction-free viewing that focuses solely on what’s going on on-screen and nothing else.

While the Q950TS is an 8K TV, sub-8K quality isn’t a problem. All your content’s picture quality comes shining through and looking great with Samsung’s machine and new deep-learning-based 8K AI upscaling, local peak brightness, and adaptive picture. The TV’s Smart UX has also been subjected to a redesign, making it easier than ever to search out and stream shows you want. The Q950TS will also feature Samsung Health, which the company adds will allow users to “accomplish your health and wellness goals at home, on the biggest screen in your home and on your own schedule.”

For the lifestyle TVs, enter the Sero and Frame. The 4K Sero TV can switch from horizontal to vertical orientations. The Sero can also sync to your Galaxy phone and orient itself to match the orientation of your content. The Sero aslo features what Henninger called “robust built-in sound.”

The Frame is a familiar name has been out for a little while now, but this year will be available in both new 32” and 75” sizes. The artful Frame will also be available with either beige and burgundy bezels, as well as new accessories like the No-Gap Wall Mount and One Invisible Connection. The Frame is meant to imitate art while it’s off, and these new improvements make it more possible than ever to achieve.


A key feature of the Q950 is there’s no gap between the image and the ultra-thin 2.3mm bezel. I had a chance to see a mockup of the “Infinity Screen” Q950 and from an aesthetic point of view, it is the slickest looking FALD-LCD ever.

Here’s the full press release on the Q950TS

“QLED 8K TV (Q950TS): We live in the age of streaming; Americans stream eight billion hours of content a month. With award-winning content and movie premieres coming right to our living rooms, a hyper-immersive 8K TV with crisp and detailed picture quality is key to the experience. In 2020, Samsung offers this and more with its 8K QLED lineup, including the flagship Q950TS. The design is all new, with a nearly-bezel-less Infinity Screen that ensures there’s nothing distracting you from your favorite streaming shows. No matter the native resolution, your favorite content’s picture quality is more stunning than ever with machine and new deep-learning-based 8K AI upscaling, local peak brightness, and adaptive picture. The Smart UX has also been redesigned, so it’s easier to find and stream the TV and movies you love. And in 2020, Samsung Health is coming to the TV, so you can accomplish your health and wellness goals at home, on the biggest screen in your home and on your own schedule.”

In addition to 8K QLED, Samsung says it has made progress with the exciting micro-LED technology that promises to usher in a new era of TV picture quality. The company says it has increased production and is introducing a variety of new screen sizes.

From the press release:

“MicroLED: Over the past two years, Samsung has pioneered the development of MicroLED technology as the next generation of displays. New advancements for 2020 have allowed for larger-scale production of fixed screen sizes, including new 88,” 93,” 110,” and 150” sizes (in addition to prior years’ 75,” 146,” and 219” sizes). And as seen in a new 292” iteration of The Wall, MicroLED’s uniquely modular structure and sleek design allow for an unparalleled and easily customizable entertainment experience. From production to installation, Samsung’s MicroLED technology will transform our expectations for the experience of owning a TV.”

But that’s not all. Samsung is introducing several lifestyle TV models. For example the Sero, a TV that can switch from horizontal to vertical orientations and features robust built-in sound:

From the press release:

“The Sero: The Sero is a TV designed for the mobile generation. It sports an automated rotating display that switches between horizontal and vertical orientations, and other mobile-friendly features. Simply sync The Sero to your Galaxy phone and it automatically rotates to match the orientation of the content so you can watch video the way it was meant to be seen on the largest 4K display screen in the home in either portrait or landscape mode.”

The Frame is going strong. For 2020 the popular line of TVs that display art when not showing TV or movies and are designed to look like wall-handing framed pictures, gets new sizes.

From the press release:

“The Frame: The Frame TV re-invented the TV experience for consumers by being a TV when it is on and art when it is off. In 2020, Samsung continues to evolve The Frame as a TV that effortlessly blends into your home through its innovative design. The 2020 edition of The Frame will be available in new 32” and 75”sizes—resulting in a total of six different sizes. New in 2020 are the beige and burgundy bezels, along with accessories like the No-Gap Wall Mount and One Invisible Connection, turning the Frame into a truly elegant decorative piece. The Frame’s 4K UHD resolution and Dual LED back panel ensure a super sharp image, while the improved sensors on the bottom of the device help to optimize the image based on ambient light conditions. And when it’s not being used as a TV, the Frame makes an elegant design statement. With Art Mode 3.0’s auto curation, you can get personalized recommendations based on your specific tastes from the more than 1,200 artwork options available (via paid subscription) in the Samsung Art Store.”