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  1. Latest Industry News
    At CES 2017, Wilfried Van Bealen, the pioneering mind behind Auro-3D, treated me to a private demo that highlighted a great use for 3D immersive audio, which is upmixing music. While Dolby Atmos and DTS:X have their own upmixing algorithms, Auro-3D promises a better result because it allows...
  2. Audio Theory, Setup, and Chat
    Looks like Auro is getting some Chinese capital to help it compete with DTS and Dolby. Check out the press release: Auro Technologies Announces $28M Investment by Beijing Jetsen Technology Co. LTD (June 9, 2016) – Today, Belgium-based Auro Technologies announced the completion of a $28M...
  3. Surround Music Formats
    When the first work on 3D sound in the cinema began to appear from Auro3D, Iosono, and Imm Sound, industry non-leader Dolby Labs began to panic. With the Hollywood sound department heads all under orders to find an audio equivalent of 3D pictures for their studios, Dolby realized that they were...
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