I may be one of the people you are talking about.
When I went from a SR7300 using the internal amps to an Adcom 7807, I could not hear ANY difference until I turned up the music to unreasonable levels. Not entirely true, I did hear more HISS/HUM with the Adcom.
However, when I put a RMX2450 to the pre-outs of the SR7300, I DID hear a difference. Some recordings didn't sound different, but some did. Some sounded very different with regards to clarity and detail at low volumes.
Of course turning it up was no contest.
When I upgraded to an AVM30, the difference changed again, in that certain recordings hid any difference, and some showed a very very noticable difference. I also picked up a Cinema Grand that I did keep for my 5 channel. The Sunfire had more detail and clarity than the Adcom, but did NOT have the clarity of the RMX2450 at any volume levels. The Sunfire to my ears and setup was more "colored" in it's sound than the RMX2450. The RMX2450 was also the quietest amp in my setup with no signal, and took more control of the speakers, esp as the volume rose. It was just the cleanest and most neutral in my setup. Again, I only tested the amps/reciever/pre amp I mentioned, but I am so satisfied, that unless someone were to bring over another amp and do all of the setup themselves, I have no interest in searching for that last .0001%, that I will probably not hear.
For the record, this was repeated in blind tests where my friend did the changing of the amps. I also used music that I was very familiar with, so I could not only listen for the details, but measure overall enjoyment at the same time.
BTW, the RMX2450 absolutely ROCKS for HT. It is UGLY and LOUD (until you disable the fan), so I hid it in a salamander rack with screen door. Looks great now!
FWIW, the upgrade to the AVM-30 was easily the BEST upgrade for the $$ to me. Remember an amp's job is to amplify a signal without adding or subtracting anything. A good amp should really sound like NOTHING, just do it's job and amplify the source, pre-amp, no matter how good or bad the signal is. It should just amplify the bad, and amplify the good. To my ears, the RMX2450 did that the BEST from my tests with the amps/receiver I mentioned.
YMMV
Best of luck.