I think you should be cautious using that setting on SDR because of potential Burn In. There have been reports of this depending on how much you are using the tv with that setting. Definitely be careful with that. Especially true with the first couple of iterations of the line.Hi John
Thanks for your updated settings which I have entered for SDR and HDR so far - I will tackle DV later.
However, I have recently taken to watching SDR on "HDR Effect" with the 'medium' strong effect. Switching between this and "Cinema" I must say I prefer the "HDR Effect" now (much more vibrant colour and wider black/white contrast). Maybe I'm just a Philistine! After watching in 'HDR Effect' for a while 'Cinema' now looks dull and lifeless. Note: I wouldn't watch UHD Blu-rays in anything but the most faithful reproduction of the Director's intentions but as most of my SDR viewing is 'casual' free to air TV I don't think that faithfullness here is necessarily paramount.