Thanks, CLE. I like them too. The picture seemed a bit more natural compared to the Samsung. I'm looking at 65 for size. I've watched all three (including the A8H ) in the store....all, of course, look great on the demos and i doubt i'd be unhappy with any of the three coming for a 10 year old TV. I feel pretty confident that the burn-in is low probability, but i watch a lot of CNBC and ESPN. Though post-pandemic viewing will be nearly all at night.I have seen many plasma owners out there liking the 900H / 950H. majority of TV watching is at night, so I would not worry so much about daytime viewing unless you watch a lot of TV in the day. All TV's perform bad in sunlight, sure some may do a tad better, but not much. Burn in happens, but is rare and ever rarer on a 77". What size you looking for?