A little steep IMHO, I have one and it's excellent as far as 480p is concerned.
I don,t know what kind of display you're using, but the Momitsu will offer more scaling choices than 480p (1080i,720p, custom res. analog RGBHV/DVI or component, all for about 280$
Also firmware updates
Excellent image, no CUE problems, quirky, but no transcoder needed.
480p/i is old hat unless your going to use this with a scaler (Lumagen or Iscan HD)
There's too much happening in DVD players and letting emotions rule over logic is expensive in the end.
David