Once again new technology has been made too confusing for most consumers - a half-baked concept that is not ready for prime time. Super HD, Ultra HD, 4K... which is it going to be? I was at BB the weekend they previewed the new XBR900. Gorgeous picture as long as you have their proprietary server. Neflix will have content soon. 4K, I mean UltraHD Blurays aren't yet available, etc.
At least this (apparently) won't follow the Sony habit of marching to a different drummer - Beta vs. VHS (loss) or Bluray vs HD-DVD (win). That is, I hope it doesn't.
After buying the BDP-S1 at around $900 and the 40" XBR2 at around $2500 I think I'm keeping my wallet in my pocket until some type of coherent strategy is revealed that doesn't require a masters in engineering to follow. What ever happened to plug and pay? (Oh right, I guess that was a little rocky too). In the meantime, I'll watch my HDTV and wait.
And I'm tired of hearing how Sony and Samsung are in trouble. Get a coherent strategy and maybe the consumer will buy.