Now we also need some kind agreement on producing the material. Such as:Top cinema directors and others will be collaborating with select display manufacturers and content providers to provide more authentic program reproduction:
https://www.experienceuhd.com/filmmakermode
"It's all about the art!" Joe Kane
Best regards and beautiful pictures,
G. Alan Brown, President
CinemaQuest, Inc.
SMPTE, PVA, THX, ISF, Lion AV Consutants
"Advancing the art and science of electronic imaging"
The plain truth is that TV manufacturers are in business to sell electronic devices. Image fidelity is not a top priority for most TV consumers. The majority want an appliance for visually and audibly communicating information in typical room lighting at their convenience during the day or night. They prefer their appliances to be cheap, simple, convenient, easy to operate, and what will fit into their lifestyle preferences and priorities. Most of the various picture modes are an attempt to compensate for poor viewing consitions in less than optimum installations.Funny that the people who caused the problem are now the ones implementing the solution. If they just kept all those fancy features disabled by default in their TVs we wouldn't need this.
Exactly. So what is this going to change? The people who care about accuracy are already using the appropriate mode.The plain truth is that TV manufacturers are in business to sell electronic devices. Image fidelity is not a top priority for most TV consumers. The majority want an appliance for visually and audibly communicating information in typical room lighting at their convenience during the day or night. They prefer their appliances to be cheap, simple, convenient, easy to operate, and what will fit into their lifestyle preferences and priorities. Most of the various picture modes are an attempt to compensate for poor viewing consitions in less than optimum installations.
Manufacturers study their markets. The majority of TVs sold are not purchased by videophiles or home theater hobbyists. Picture modes out of the box are featured that allow acceptable viewing in bright rooms such as the average living room or Costco/Walmart/Target/Sam's Club/Best Buy retail show floor. These types of setups are far from the SMPTE standard for a "reference viewing environment."
In comparison, cinephiles, videophiles, and home entertainment forum members are considered a niche market. Thankfully, options are usually provided these days that allow for a "cinema" mode and/or advanced calibration controls to achieve a more accurate picture according to motion imaging industry standards and best practices.
I am always encouraged when there are signs of imaging industry leaders working in a unified manner to agree on improving and implementing standards of excellence! Time will tell. Education in the market is ever ongoing. New generations of fresh perspective come along continually within both the professional and consumer ranks. While most people appear to settle for less than excellence in program reproduction, there are enough who do to continue to drive innovation and advancement. We have come very far from my earliest days of interest in standard definition CRTs, video cassettes and laserdisc, have we not? That has occurred in spite of folks who settle for "good enough."Exactly. So what is this going to change? The people who care about accuracy are already using the appropriate mode.
And no one else is going to care no matter what they call it.
Alan,It's an element of human nature for some people to actually prefer to assume a proctologist's view of any subject! Golly, gee, now we have IMAX Enhanced capabilities for consumers, 8K flat panels, RGB laser-lamped projectors, and micro LED panels! For a 69-year-old kid who loves movies, this is an amazing point in home video to be engaged in the profession and the hobby!
Best regards and beautiful pictures,
G. Alan Brown, President
CinemaQuest, Inc.
SMPTE, PVA, THX, ISF, Lion AV Consultants
"Advancing the art and science of electronic imaging"
Why do you think so?Alan,
You ARE being facetious....I hope!
Both of those practices are for financial reasons. Letterboxing native IMAX productions is for wider studio distribution of the title to non-IMAX venues. The recent "IMAX Enchanced" program offers promising developments for delivery of IMAX productions to the home that are optimized for 16x9 displays and UHD HDR BD. 2K DI mastering is done by studios who have not yet spent the money to upgrade their post infrastructure for 4K data processing, distribution, and storage.Letterboxing IMAX films and downscaling to 2K DI is still pretty cool though.
imax = Liemax worst film format ever to be.Letterboxing IMAX films and downscaling to 2K DI is still pretty cool though.
