I just bought my first OLED tv this weekend. I looked at the Sony in the 70”+ sizes over the weekend. Ended up buying a 77” LG CX at Costco. Looks great in movies and Directv. No gaming for me. The CX is a huge upgrade from my 60” Panasonic ZT. Not regrets. The price increase for the Sony wasn’t worth it IMO.
I bought the A80J two weeks ago 77in and love it. I also have the 65" 900E 850D. While you can't go wrong with either TV, if gaming is out of the mix, at least until Sony updates firmware, go with Sony IMO. Better color accuracy. rtings.com did a comparison. I don't think you would be unhappy with either, but I trust Sony's reliability vs LG.
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