Let's see if I can at least try and answer some of your questions? 1. The layout looks reasonable. As for sounding good, that will all depend on your room and the type of room calibration you use. The AVR should be able to sort out most of that for you. 2. I'd probably look at a 2x2 seating setup, if at all possible. Having one long row of seating, is probably going to make setting up your side surrounds a bit difficult. 3. Having rear channel speakers in the ceiling is not really recommended. They'll most likely interfere with the front ATMOS speakers (very confusing to your ears). I realise you said it would be difficult to wall mount them and have them angled down enough towards the main listening position, but you may have to compromise a bit there. I have the same situation with my setup; we all don't have the perfect home theatre room, so compromise is sometimes the only choice there is. 4. As for speakers, that really is a personal choice, but you may as well go for the Aussie ones, as you'll probably get a better deal, as you won't be paying overseas shipping costs and import duties, etc. As for overkill, not on this web site. There is no such thing as overkill around here. 5. You may want to have a think about setting up a 7.2.4 system. I realise that it's additional cost, but having four ATMOS overheads will certainly put a bigger smile on your face. My room isn't much bigger than yours and I run a 9.2.6 setup. Have a look in my signature block. I run 15 identical 300 watt speakers, driven by 400 watt power amplifiers, plus a couple of 800 watt subwoofers. Now if that's not overkill, what is?
I'm sure others will be able to give you some advice as well. Good luck.