I am also looking to order a Sony XBR75X900F from them. It is several hundred dollars cheaper than any other site that I have found. Personally, I think that there could be some legitimate reasons that they have lower prices. For example: they are fairly new, so they might be trying to get known.Did you ever get the TV? It's about a $700 saving on the one I'm looking at on their site, so would be worth the wait if it does actually come. I bought a camera years ago from a site like this. I got the call, stuck to the model I wanted, and it did arrive, almost 40% off.
Now, I am a senior citizen who probably isn't the most technological savvy, but I have done several internet searches regarding hdvisionmax.com, and haven't found much negative info on it.
Regarding some of the security info mentioned, I would be paying by Paypal, which I would think would alleviate some concerns.
To save hundreds of dollars, I can put up with some up sell and delays in shipment.
Please feel free to point out other problems or concerns that I have missed.