|Originally Posted by AudioArchitect|
Halcro uses the same design firm, Flextronics, and would you also call their processors run of the mill?
As a matter of fact, yes. Other than the snazzy faceplate, it offers nothing more than the generic surround and signal processing available anywhere else. There is a huge difference between surround processing and amps, and this is a prime example of a company leveraging its genuine superiority in one area (amps) to enter a completely product category where it has no expertise.
|Bottom line, with inhouse design you pay a huge premium for the product. If it sounds great most people dont care who made it.|
Anything can "sound great" if you don't know what else is possible, but this dodges the issue with a false premise. I'm not claiming in-house engineering is great simply for the sake of in-house engineering--there is no value in re-inventing the same wheel. Rather, a company like Lexicon, with decades of experience in pro audio and surround technology, and on-staff experts in psychoacoustics like David Griesinger and James Muller, can implement unique capabilities that differentiate itself from generic OEM products, no matter which off-the-shelf options they choose to implement. There is a significant, audible difference in the soundfield produced by Logic 7, which is easy to compare on a level playing field since Lexicon processors also offer the standard modes. Lexicon and Meridian are the only two companies that are continuously raising the bar in surround processing by developing their own technologies--everyone else is off-the-shelf. This is why the supplier in the original post made the recommendation they did--Lexicon offers superior surround processing, Parasound makes good amps. It makes sense to use the right component for the right job.