It varies a lot on plasmas, I think. Some are supposedly in the 30-40% range and some -- I think are in the 50s ad 60s. LCD is less variable in fill factor and is probably in the 60s.
In practice, this matters little, though, due to invisibility of pixel grid on HD plasmas at >2 meters even for "eagle eyes" and same on ED/SD plasmas usually before 3 meters.
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