Although I'm not sure how many people will actually buy this unit (I'm sure there will), but I'm glad it came out for the same reason. Hoping it will make everyone else out there compete with them.
I remember when they first released their progressive scan dvd player. While the rest of the major brand names were still in the $1,000 mark, they were selling theirs for $399. It will only take time for the others to realize that although there are a few people out there like us that look for quality products, the mass market will only see the $399 price and buy a "progressive scan" dvd.
Hope I didn't offend any Apex owners, I own three of the AD600's myself, it was the first to play mp3's, vcd's, and dvd's in one.