With the Apple-TV announced at Mac world, with effortless easy, cheap ($299) wireless streaming from a Mac or PC with Itunes to an HDTV via an HDMI port, Apple had the opportunity to crush both the new optical formats in one fell swoop. Alas, it only supports 720P streaming. Soon Itunes will offer HD movies in 720P for download which can be streamed to the Apple-TV box. This could still take away some major market share from optical next-gen formats if the consumer is willing to accept 720P HD movies over the 1080P HD-DVD and Blu-Ray. Thoughts? When Apple-TV version 2 supports 1080P streaming and 1080P movie downloads, HD-DVD and Blu-Ray are DEAD. I'll tell you one thing, I'm buying Apple-TV version 1 and a lot of my disposable income is going to be going towards 720P online purchases of movies to stream to it, perhaps in place of HD-DVDs I would have bought.