3 months ago I purchased the HDTV receiver through comcast cablevision. I wanted to take full advantage of the HDTV quality by purchasing a set of component video cables. I decided to purchase the Avic Componet Video Cable for my Sony kde-50XS955 television set after reading a review on homecentric.com. I ordered my cable on Tuesday and received it on Friday. Just in time for the football games. After plugging in the component video games I see a big difference in picture quality. Have anybody tried any other cables from this company?