Ha, how ironic. I'm in the exact same boat as you. Currently, I am looking at Toshiba 32" LCD HDTV (32HL67). I've checked it out at BB and CC and the picture quality seems pretty good. I was able to change the channel at BB (oops, hehe) and HD looks damn impressive on it. SD could use a little tweaking, but others have said it can look pretty nice after proper calibration. Theres a thread here that's dedicated to the REGZA line here on avsforum.