Sony LCD's quality about to be dragged down a bit in quality with today's announcement of Merger with Toshiba and Hitachi for LCD screen production? Well that will remain to be seen but I'd expect some sort of decline in the quality of Sony Badged TV's once merger is completed in 2012 based on the lower standards already displayed by Toshiba and Hitachi. This in fact could very well have an effect across the entire market and production of all LCD manufacturing companies for Brands like Samsung, Sharp, Panasonic, etc....will no longer have to work as hard to keep up or stay above the Sony brand any longer. Again, this will remain to be seen but I'm hedging on the side of this merger not being a good thing for the consumer in the long run.