I've never heard them, but they looks like a good deal. Have you listened to them?
As far as not ever hearing of them, they've been around for years. I bought a set of BICs from Lafayette Radio ( they used to be similar to Radio Shack) when they went out of business back in the 70s. My roommate had a set of Polks and he was amazed at how much better the BICs sounded than his Polks. Deep bass, extremely realistic midrange... they sounded great and lasted for years. I loaned them to a friend 6 or 8 years ago and haven't seen them since.
Let me know if you get a chance to listen to them... I'd be interested in hearing what you think.