Big shakeup at Directv
Sky Report is reporting that there has been a major shakeup at DirecTV, with many key executives given the boot on Tuesday. Full report below.
Source: Sky Report
http://www.skyreport.com/skyreport/d...20402.shtm#one
Key Execs Exit DirecTV
DirecTV told its employees Tuesday of big organizational changes for the satellite TV service, an effort that included the exit of several senior executives.
Key executive departures include Susan Collins and Larry Driscoll, both senior vice presidents who were members of the original DirecTV launch team. Collins oversaw marketing and advertising initiatives at DirecTV. Driscoll was known for his work on the company's customer service efforts, including telemarketing and customer activation.
Other executive departures include Rick McManus, Larry Lemoine, Michael Meltzer and Colin Schiller, according to an e-mail sent to DirecTV employees Tuesday obtained by SkyREPORT.
Larry Chapman, executive vice president of marketing/advertising and product development, will go to DirecTV parent Hughes Electronics in a new role supporting Eddy Hartenstein, chairman and CEO of DirecTV as well as corporate senior executive vice president of Hughes. Chapman will focus on activities at DirecTV Latin America and DirecTV Broadband, according to a separate statement released by DirecTV later in the day.
Due to the Chapman departure, and based on a review of operations, DirecTV also realigned its marketing, customer satisfaction and sales units. The changes, effective immediately, include the redeployment of units formerly in the marketing department into sales. DirecTV said it wants to tailor and align its marketing resources around two critical areas: customer acquisition and customer retention.
The employee e-mail said customer acquisition activities will be grouped under the sales, distribution and customer acquisition department, formerly sales and distribution, and will be led by Executive Vice President Steve Cox. All customer support, retention and upgrade activities will be housed within the customer satisfaction department, which will be led by Executive Vice President Bob Meyers.
The employee e-mail came from DirecTV President and COO Roxanne Austin and Hartenstein.
Sky Report is reporting that there has been a major shakeup at DirecTV, with many key executives given the boot on Tuesday. Full report below.
Source: Sky Report
http://www.skyreport.com/skyreport/d...20402.shtm#one
Key Execs Exit DirecTV
DirecTV told its employees Tuesday of big organizational changes for the satellite TV service, an effort that included the exit of several senior executives.
Key executive departures include Susan Collins and Larry Driscoll, both senior vice presidents who were members of the original DirecTV launch team. Collins oversaw marketing and advertising initiatives at DirecTV. Driscoll was known for his work on the company's customer service efforts, including telemarketing and customer activation.
Other executive departures include Rick McManus, Larry Lemoine, Michael Meltzer and Colin Schiller, according to an e-mail sent to DirecTV employees Tuesday obtained by SkyREPORT.
Larry Chapman, executive vice president of marketing/advertising and product development, will go to DirecTV parent Hughes Electronics in a new role supporting Eddy Hartenstein, chairman and CEO of DirecTV as well as corporate senior executive vice president of Hughes. Chapman will focus on activities at DirecTV Latin America and DirecTV Broadband, according to a separate statement released by DirecTV later in the day.
Due to the Chapman departure, and based on a review of operations, DirecTV also realigned its marketing, customer satisfaction and sales units. The changes, effective immediately, include the redeployment of units formerly in the marketing department into sales. DirecTV said it wants to tailor and align its marketing resources around two critical areas: customer acquisition and customer retention.
The employee e-mail said customer acquisition activities will be grouped under the sales, distribution and customer acquisition department, formerly sales and distribution, and will be led by Executive Vice President Steve Cox. All customer support, retention and upgrade activities will be housed within the customer satisfaction department, which will be led by Executive Vice President Bob Meyers.
The employee e-mail came from DirecTV President and COO Roxanne Austin and Hartenstein.