Lot's of interesting data in this story, but this detail was new to me.
And Blockbuster should be well positioned to grow if they had the right offering.
That means that since Blockbuster made the strategic decision to add Blu-ray to their core service, and Netflix made the strategic decision to add streaming to their core service their respective services have gone in opposite directions.
Blockbuster's subscribers have declined significantly (even with their in-store exchange options), while Netflix has been an absolute stellar performer fueled by their streaming option. Kudos to Netflix!!
Quote:
Its (Blockbuster) number of by-mail subscribers has already retreated to 1.6 million, after peaking in late 2007 at about 3 million. Leader Netflix, by contrast, continues to ratchet upward, having just reported subscription growth of 31% for 2009, after gains of 26% in 2008 and 18% in 2007. This has Netflix's current by-mail subscription count of 12.3 million almost 8 times greater than Blockbuster's.
And Blockbuster should be well positioned to grow if they had the right offering.
http://www.thedeal.com/newsweekly/in...f-its-reel.phpQuote:
Few companies are embedded in the fabric of America as deeply as Blockbuster. There's its retail ubiquity, wherein 70% of the U.S. population lives within 10 minutes of a Blockbuster store. There are its customer counts of 1.5 million daily and 50 million annually, which even today account for 40% of domestic in-store video rentals. And there's its brand recognition, which generates 96% domestic consumer awareness in the home-media entertainment industry.
That means that since Blockbuster made the strategic decision to add Blu-ray to their core service, and Netflix made the strategic decision to add streaming to their core service their respective services have gone in opposite directions.
Blockbuster's subscribers have declined significantly (even with their in-store exchange options), while Netflix has been an absolute stellar performer fueled by their streaming option. Kudos to Netflix!!