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"Take" rate is tremendously better when integrated with devices connected directly to TV sets. Not a big surprise.

Quote:
Carla Casella - JP Morgan


Hi. One question on the digital. Have you - any comment you can give us on the attach rates you are seeing from the devices that were sold and activated over Christmas?


Jim Keyes


Not yet, but we can say it's growing exponentially versus the Movielink offering and what we found is that watching movies on the PC versus making them available with a button on the remote control is a dramatically different user experience and the take rate is tremendously better. It just hasn't been in the market long enough; we've really only been out there since the holiday season and so we are excited about the ramp. Probably by the first quarter, we will have a little bit more color around what that ramp rate is looking like.
http://seekingalpha.com/article/1905...nscript?page=9
 
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