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Discussion Starter · #1 ·
There have been more Blu Ray movies up for pre-order in the last few weeks than at any time in Blu Ray's short history.. So many just today! With big hits, day and date with DVD releases, etc. We may reach 100 new releases by the end of February!


Perhaps this is Phase 2 of Blu Ray strategy: The new Sony battle cry is 'Kill them with Content'?! Do you think they are trying to steamroll HD DVD now that their print and TV marketing strategy is in full swing. Blu Ray is everywhere and now they are providing some 'A' list content over the next two months and beyond. HD DVD has but one CE player developer, a dwindling new release schedule and studios that will not cross over to them.


If Sony keeps this up, the war may be shorter than predicted.


Do you guys think this is the next phase of Sony's strategy for Blu Ray to marginalize HD DVD?
 

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It does seem to be the BD strategy, and HD-DVD's strategy is to get the player cost down as much as possible and get units in the field with the hope that content providers will see it and make the switch.

Either/both may well be good moves. Now if BD was to also reduce player prices then things would really get interesting.
 

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Discussion Starter · #4 ·
If I would have posted this in th HD DVD forum, then it would be awar thread...but not here.


Facts are facts, there are almost 100 new releases on Blu Ray all being announced in a very short period of time.


It is like a blitz. I wonder if this is Sony's way to try and defeat HD DVD and shorten this war. IT seems more than coincedental to have so many new releases when the competing format has so few.


Is this a planned strategy to beat down the competition?


It's just stuff, so don't take it so personally. It's a hobby forum and disc strategy isn't anything to burn down the house about.
 

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Of course this is their strategy.


Content is the advantage that is most visible for Blu-ray. They will lead in with this potential magic bullet and hope that consumers notice.


It won't end the war this year simply because neither format has generated any traction with the populace.
 

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But I have to ask Jeff, are you really surprised by this? I am not. We always knew once Fox and Disney started releasing content that this was gong to happen. I think Sony too thought they'd be releasing more earlier, but they pulled back due to early quality feedback. But word is that they are also preparing an onslaught.


Either the PS3 or the release of the Panny, Pio, and Sony standalones has created a surge in software sales relative to where they were before. Universal has probably taken notice.


Builty, that is 100% correct regarding the two strategies. The thing is though that any one of the BD companies could make the decision to cut standalone prices...so they control their own destiny. Whereas, one of the BD content companes would have to switch allegiances, something that HD DVD has very little control over.



Sit back and enjoy boys (& girls). And Jeff, if you think this is impressive just wait until Pirates of the Carribean and Spiderman hit, along with most of the major theatrical releases from this coming year...exclusive to BD in the 3Q/4Q of this year. It truly is going to be shock and awe!!!
 

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Quote:
Originally Posted by hmurchison /forum/post/0


Of course this is their strategy.


Content is the advantage that is most visible for Blu-ray. They will lead in with this potential magic bullet and hope that consumers notice.


It won't end the war this year simply because neither format has generated any traction with the populace.

BORAT is available for preorder on Amazon, and is #~400 already.


In terms of 'name brand' exclusive movies, Bluray is certainly doing a great job in 2007. We can all argue about the quality of the releases (not sure I want to see BORAT in 1080p hahaha) but I haven't heard of a single HD DVD exclusive of significance in the last couple months.


MS/Tosh needs to slap Universal around a bit and get them to announce some new titles.
 

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Quote:
Originally Posted by hmurchison /forum/post/0


Of course this is their strategy.


Content is the advantage that is most visible for Blu-ray. They will lead in with this potential magic bullet and hope that consumers notice.


It won't end the war this year simply because neither format has generated any traction with the populace.

How much difference will the average HDTV buyer see between BD and HD? The content strategy seems to be a smart one.
 

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Honestly I expected some studios to announce that they were going neutral around the time of CES, mainly because of BD bad/slow start. To my suprise that did not happen. Unfortunately for HD-DVD, if studios didn't already go neutral now, I just don't see it happening in the future.
 

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We have to also remember that soon in addition to all the GREAT movies which are currently announced and scheduled, we still have all of the Warner Brother releases which will be flowing in in a fury as well. It really gets a little mind-boggling when you think about all the new titles on the way.


~Josh
 

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I happened to get HD-DVD player without much thought last week when Best Buy gave 2 free HD-DVDs with Toshiba HD-DVD player purchase. The deal was sweeter for me as I bought a open box that comes with $50 gift card plus the 12% off coupon. And was able to get Mission Impossible 3 boxed set and King Kong DVDs for free with it.


I only care to buy or rent movies I haven't already seen. I only see handful of HD-DVDs I care to watch or buy and nothing I could see of much interest on pre-order list on Amazon.


Looks like I will have to buy PS3 in time to watch Casino Royale and settle with HD-DVD player as upconverting DVD player (so I don't have buyers remorse) to watch international DVDs (Indian).
 

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Quote:
Originally Posted by beatboy77 /forum/post/0


We have to also remember that soon in addition to all the GREAT movies which are currently announced and scheduled, we still have all of the Warner Brother releases which will be flowing in in a fury as well. It really gets a little mind-boggling when you think about all the new titles on the way.


~Josh

Josh, it really is mind boggling. I don't know why but for some reason I keep "ignoring" the neutral studios' future releases, and am only focusing on what I want from Sony Pictures, Fox, Beuna Vista, & Lion's Gate. But then I sit here and add on WB (easily Batman Begins and the entire Harry Potter Series) and you know Paramount has to be cooking up some good stuff (please let it be Braveheart!!!) I will not be able to resist. It really does boggle the mind. This hasn't been this fun since the early days of DVD!!!


Good times ahead, let's just sit back and take all of these great releases one by one each week and enjoy them all!!!
 

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My oppinion is that its happening like this now for 2 reasons.


1) the ps3 has been launched and there are now 1 million out there in peoples hands around the world.


2) They only just recently got 50gb disks down. Now any company that was waiting for that can release there movies.
 

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Quote:
Originally Posted by thebland /forum/post/0


Do you guys think this is the next phase of Sony's strategy for Blu Ray to marginalize HD DVD?

Obviously this is the plan. I would have done the same. HD-DVD can claim whatever they want, affordable/superior PQ and such, nothing beats content.


Wait for the day Warner does Bluray release of Harry Potter and Matrix, ppl will suddenly realize Bluray has almost everything.
 

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If BD could get mainstream prices down to those of the HD-DVD players the war would be over.

My wife has already decided we have to go format neutral based soley on the movies that have come out BD only. So we're shopping for a player but choking a bit on the price. Right now trying to wait for the new samsung but I'm getting impaitient.
 

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Quote:
Originally Posted by Sky042 /forum/post/0


If BD could get mainstream prices down to those of the HD-DVD players the war would be over.

My wife has already decided we have to go format neutral based soley on the movies that have come out BD only. So we're shopping for a player but choking a bit on the price. Right now trying to wait for the new samsung but I'm getting impaitient.

The 20GB PS3 is $500!! What HD-DVD player is cheaper than that??
 

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Quote:
Originally Posted by hmurchison /forum/post/0


Of course this is their strategy.


Content is the advantage that is most visible for Blu-ray. They will lead in with this potential magic bullet...

Agreed! Content is king.

Quote:
...and hope that consumers notice.

Oh they'll notice alright, but this certainly won't attract massive amounts of consumers until the hardware prices drop way down.

Quote:
It won't end the war this year simply because neither format has generated any traction with the populace.

That remains to be seen. At this point I don't see how your format of choice can keep in the game throughout the length of this year.
 
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