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Xinhua News Agency of China: Breakthrough in 3D technology set to revolutionise the world of 3D content and delivery systems.
In what looks to be a development which could have far-reaching implications for movie theaters, TV manufacturers and home cinema enthusiasts, the multinational Chinese TCL Corporation , headquartered in Huizhou, Guangdong, China, has released details, inadvertently it seems, of a revolutionary 'monoscopic' 3D system which could render all current 3D systems obsolete overnight.
Currently, all 3D systems require the use of 'stereoscopic' technology which is both expensive to implement in end-user systems, whether commercial or domestic, and which requires massive investment on the part of content creators in the fields of both movies and television.
News of the new 'monoscopic' system broke late last week when information apparently destined for the company's in-house intranet was mistakenly published instead on its publicly-accessible Internet website. It appears that the relevant page has now been removed.
The monoscopic technology apparently builds on the well-known phenomenon whereby, when viewed with one eye closed, regular 'flat' 2D content appears to have a strong 3-dimensional appearance, as can easily be checked at home simply by viewing content with sufficient inbuilt depth-cues with one eye closed. What this means is that with the aid of specially developed monoscopic 3D eyewear, any movie, TV program or other content can be viewed in 3D even though it was originally created in 2D. For the content makers, this means they can not only rid themselves of the considerable additional expense of authoring content with costly and cumbersome 3D camera rigs, but also that all current content can now become 3D content with no additional work or expense. For consumers, it means that all of their current DVDs and Blu-rays will suddenly become 3D -- even when viewed on a conventional 2D television screen.
The monoscopic glasses apparently work by shutting off vision to each eye in turn at very high speeds, simulating the 'one eye shut' effect described above. All that the consumer needs is to buy pairs of the special monoscopic eyewear and he is all set, regardless of the type of display -- or content -- being viewed.
The development is likely to be viewed by the industry as a double-edged sword. On the one hand, content will become easier and cheaper to produce but on the downside distributors will no longer be able to charge a premium for 3D versions of major movies and TV manufacturers will find that sales of new 3D displays simply evaporate. Consumers, however, are likely to welcome the move as the special monoscopic eyewear is likely to be highly affordable and certainly far more so than a new display or projector.
Nobody from TCL was available for comment at close of business yesterday. Spokesman for the company, Mr Èzuòjù Xiàohuà, refused to confirm or deny what he described as 'unfounded rumors'. TCL Multimedia Technology Holdings stock closed at a high of 9.1 on the Hong Kong Stock Exchange .
Xinhua News Agency of China: Breakthrough in 3D technology set to revolutionise the world of 3D content and delivery systems.
In what looks to be a development which could have far-reaching implications for movie theaters, TV manufacturers and home cinema enthusiasts, the multinational Chinese TCL Corporation , headquartered in Huizhou, Guangdong, China, has released details, inadvertently it seems, of a revolutionary 'monoscopic' 3D system which could render all current 3D systems obsolete overnight.
Currently, all 3D systems require the use of 'stereoscopic' technology which is both expensive to implement in end-user systems, whether commercial or domestic, and which requires massive investment on the part of content creators in the fields of both movies and television.
News of the new 'monoscopic' system broke late last week when information apparently destined for the company's in-house intranet was mistakenly published instead on its publicly-accessible Internet website. It appears that the relevant page has now been removed.
The monoscopic technology apparently builds on the well-known phenomenon whereby, when viewed with one eye closed, regular 'flat' 2D content appears to have a strong 3-dimensional appearance, as can easily be checked at home simply by viewing content with sufficient inbuilt depth-cues with one eye closed. What this means is that with the aid of specially developed monoscopic 3D eyewear, any movie, TV program or other content can be viewed in 3D even though it was originally created in 2D. For the content makers, this means they can not only rid themselves of the considerable additional expense of authoring content with costly and cumbersome 3D camera rigs, but also that all current content can now become 3D content with no additional work or expense. For consumers, it means that all of their current DVDs and Blu-rays will suddenly become 3D -- even when viewed on a conventional 2D television screen.
The monoscopic glasses apparently work by shutting off vision to each eye in turn at very high speeds, simulating the 'one eye shut' effect described above. All that the consumer needs is to buy pairs of the special monoscopic eyewear and he is all set, regardless of the type of display -- or content -- being viewed.
The development is likely to be viewed by the industry as a double-edged sword. On the one hand, content will become easier and cheaper to produce but on the downside distributors will no longer be able to charge a premium for 3D versions of major movies and TV manufacturers will find that sales of new 3D displays simply evaporate. Consumers, however, are likely to welcome the move as the special monoscopic eyewear is likely to be highly affordable and certainly far more so than a new display or projector.
Nobody from TCL was available for comment at close of business yesterday. Spokesman for the company, Mr Èzuòjù Xiàohuà, refused to confirm or deny what he described as 'unfounded rumors'. TCL Multimedia Technology Holdings stock closed at a high of 9.1 on the Hong Kong Stock Exchange .
