Bring Back Black Cabinets!

A strip of low-gloss tape applied to the small surface of the bezel which actually touches the screen should help a lot, especially if most viewing is done under low ambient light. No matter what display tech is used, this surface is lit so brightly by the screen that this procedure would be desirable even with a black bezel. Low-gloss plastics show wear in fine detail, so I don't imagine manufacturers will fix this problem soon.

I've heard that the updated 34XBR910 Super Fine Pitch due out this Summer will have a black cabinet. There's not much info out there yet, but the TV is suppose to be a substantial upgrade.

Yes, drop the silver.

I think silver or champagne/gold are horrible colors to use for tv, or any A/V componet.

I made a mask out of gatorboard and black velvet for my 34XBR800. It looks much better than the silver and as an added benefit enhances the perceived contrast. Total cost = $15.

It looks like you'll be getting your wish. It seems that the new 910 series from Sony will be almost entirely black (except for some silver trim). They look really sleek. And you know how it goes in the CE game: Sony does it one year, everyone else does it the next. I'm happy with my glossy Piano Black Aconda either way : )