Originally Posted by vladi123456 /forum/post/0
That sounds good except why wait 'til August!!
Toshiba lowered the price of all three of their players just a few months ago.
I say cancel the 5 free movie deal early, and lower the price of all combos by $10 and non-combo releases by $5. This should knock the average HD DVD movie price down to an average below $30. This by itself will spur more HD DVD player sales since the $35 movie price can be a deterent.
That will temporarily increase player sales, then Toshiba should plan an extremly aggresive last half of 2007
If I could control HD DVDs marketing and planning for the last 1/2 of the year
$50 Price cut on players in August, brining the MSRP down to $349, $449, and $749.
Have Universal release a few A list titles in the months of August and September E.T., Schindler's List
Have Warner Bros. release the first two Harry Potter movies in the months of August and September, hopefully as time exclusive to HD DVD.
Announce in September the release of A-list titles for the month of November to spur interest in HD DVD in time for X-Mas
Dreamworks: Saving Private Ryan, Gladiator
Universal: A Beautiful Mind, Schindlers List
Warner Bros: Harry Potter 3 and 4, The Matrix films individually, The Shawshank Redemption
New Line: Lord of the Rings
The release of the titles above will spur more HD DVD player sales
One week before black friday announce the temporary price drop of the HD DVD players by another $50 for that day only
Watch the BDA members crying outside of Best Buy as people walk out with a HD DVD player and Gladiator while the BD players remain on the shelves. Best Buy will finally break and admit that HD DVD is 1080p.
Of course this is just what I think the HD DVD promotion group should strive to accomplish this holiday season