Often, I think posters on this forum will post about their systems, and the compromises they've made, and then express the opinion that "It sounds great.", or "I love it." While those systems may sound fine to their owners, they are subjective opinions. To give advice based on one's subjective opinion is a disservice to the person asking the question. It would be better to offer the "ideal" solution, then describe the effects of the compromises that are less than ideal. I think this is the type of advice Kal usually gives, and it is more helpful than, "I laid my speakers on their sides and it sounds great."
So, let's start out with the "ideal". The very best front speaker arrangement is 3 identical speakers across the front soundstage, evenly aligned horizontally and placed behind an acoustically transparent screen. Anything other than that is a compromise of one sort or another. (Some would argue that an acoustically transparent screen is a "compromise" in and of itself, and it is hard to disagree with that. However, with the new woven screens, the acoustic transparency is greatly enhanced, and the addition of an Audyssey EQ makes it a complete non-issue.)
It is a compromise to place the L/R's on either side of the screen with the center below, (or above) the screen. The CC will sonically image above or below the video image. Also, "pans" will change "height as they move between the speakers. Even Kal's arrangement with 3 vertically aligned speakers below the screen is a compromise for AV, (although it probably is not for audio-only applications.) Using a speaker in an orientation that it was not designed for is a compromise. Laying most speakers designed for vertical alignment on their sides is a significant compromise. The dispersion characteristics will be changed. This will be more significant with some speakers than with others; however, it will be an issue for almost all speakers designed to be vertically oriented.
Then there is the issue with lobing of an MTM, (midrange-tweeter-midrange, or the D'Appolito array.) These types of speakers exhibit comb filtering off-axis of the tweeter. This lobing will occur above and below the front axis when the speaker is aligned vertically. Since these speakers are meant to be placed with the tweeter at ear level, the lobing is not "heard" because it is above and below ear level. However, if you place three of these speakers horizontally across the front soundstage, every listening position will be off-axis of at least 2 of the front speakers. Then lobing does come into play. Here is an article that describes the audible effects of lobing:
http://www.audioholics.com/education...peaker-designs
This problem affects many horizontally oriented speakers, even if they are specifically designed as "Center Channel" speakers. If both the midrange drivers are reproducing the same sound, they will reinforce and cancel each other at various point off-axis.
Some manufacturers have gotten around this problem using ingenious techniques. Klipsch uses their "Tapered Array", which crosses out one midrange speaker before the lobing occurs. Other manufacturers offset the tweeter and mount the mids close together to reduce lobing. Some manufacturers use a 3-way design with the tweeter and midrange stacked in the middle, and the mid-woofers on the sides. KEF uses a coaxial midrange/tweeter with mid-woofers. All these designs attempt to allow the mid-woofers to be crossed over below the point of lobing. Still, since crossovers are filters with slopes, there will still be some interaction between the outside midrange/woofers, even if it's at a reduced level.
Overall, if one cannot achieve the "ideal" of 3 identical speakers behind an acoustically transparent screen, (and obviously many or most cannot), then one should simply be aware of the compromises involved. If those compromises are acceptable, then one should not look back.
Personally, I have lived with many compromised systems in the past. I went from using the speakers in my RPTV cabinet as the CC, to placing a horizontal CC on top of the RPTV cabinet, to placing a horizontal CC below a projection screen, to placing an identical speaker behind an acoustically transparent screen. Each system sounded good and each upgrade was a little less of a compromise. However, it wasn't "ideal" until the last upgrade. Before, I could always tell that the imaging wasn't quite right, the timber-match wasn't quite right and the off-axis response wasn't quite right. Now, with 3 identical speakers behind the screen, the sound locks up perfectly with the video image and the timber-match is near perfect. I can sit anywhere in the front row and the front soundstage is virtually the same, (I've also EQ'd with Audyssey MultEQ XT.)
Bottom line, one can make most any system sound "pretty good", "good" or even "great". However, there is only one "ideal" system and anything less is a compromise.
Craig