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Another first today for Comcast's On Demand Online trial: CBS Corp. announced it would take part in the test, becoming the first broadcast network to do so.
Comcast will begin allowing 5,000 of its cable subscribers to watch cable content online later this month as part of a test of TV Everywhere, an initiative it began with Time Warner Inc. last month.
TV Everywhere would allow cable companies to play in the online space by giving their customers online access to the same content they get on their TV, provided those content providers sign on. Cable customers will have to login to stream content, though Comcast said it plans to add downloads for on-the-go viewing and other features during the test.
Yesterday, HBO said it would offer its shows through Comcast in the trial, following Starz and Time Warner cable channels TBS and TNT.