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From Multichannel News:

Quote:
A&E's the Next Net To Enter HDTV Fray



By Matt Stump

Multichannel News

5/5/2003


A&E Television Networks is dipping its toe into the HDTV waters, joining several more high-profile, HD-conscious basic networks inside the National Cable & Telecommunications Association's HD Pavilion at June's National Show in Chicago.


AETN will show off two series in the HD Pavilion: the original movie The Crossing, and an episode from The History Channel's miniseries Gold, said A&E Networks senior vice president of affiliate sales David Zagin.


Another batch of AETN content will be part of an HD promotional reel, which will appear in another part of the exhibit. The company will supply short HD clips from an array of fare, including Live by Request, The Great Gatsby, Cold Case Files and 100 Centre Street from A&E; The History Channel's The Grand Canyon and Modern Marvels; and selected material from The Biography Channel.


"We think HDTV is important, but we also need to take some time to actually look at the plan," Zagin said. "We're taking a serious look at how quickly and how much we'll ramp up. We're looking at maybe ramping up some production, shooting some films in 2003 and 2004 in digital."


Currently, Live by Request is the only show that A&E films in HD. The other content on display at The National Show will be product that was shot on film, but later upconverted to the enhanced format.


Zagin said A&E is presently in discussions with HD aggregators — principally HDNet and In Demand — about supplying content that would be part of an aggregate HDTV channel.


"We don't have enough content yet to support a 24-hour network," Zagin said. But partnering with an aggregator could make sense.


"If they are successful at gaining product, I think it could help HD," he said. "You could put quality product on one platform and it's a nice entreé to get your brands out into the HD environment without much expense.


"We're talking to aggregators about the revenue implications and opportunities, as well as the cost implications," he continued. "The aggregator model will be a great promotion platform for your linear networks."

 

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We (my wife in particular) watches a lot of stuff on A&E. It is probably the single most watched channel.

Since most of what they show is not available in HDTV, don't know what this all means. Guess they would add programs that are avialable.


Now that we have started watching more HDTV, it is hard watching std. def. TV.


...mike
 

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Sounds great to have more networks announcing!!
 

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Benji,


Read the article above. A&E isn't coming in HDTV anytime soon; a dedicated A&E HDTV channel is several years away. Instead, A&E is looking to sell some HDTV content to the Hdnet and InHD channels.
 

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bfdtv.... That's better than the stunts pulled by some other new comers! (like ESPN-HD for one, no content, no venu, pure vapor!) Not that you could keep everyone happy at the same time, no matter what you did. Seems A&E has some sort of plan at least.
 

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bfdtv...I was just being a teeny bit cynical. Anyways, DIRECTV negotiations for more HD stations generally take a couple of years at least. Maybe they ought to start now and by the time A&EHD becomes reality, they would have reached an agreement.
 

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I think A&E's viewship skews older than most. They have the money for HDTV, but probably the least interest of any demographic.
 

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I think that "documentary" type programs would have the easiest change to HDTV. They only use 1 or 2 cameras for a scene, no live feeds, and little fast action. All that is needed is a couple of HD cameras, and access to a HD editing board.
 

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Quote:
Originally posted by Newbie
I think A&E's viewship skews older than most. They have the money for HDTV, but probably the least interest of any demographic.
In the TV business, anyone over 35 is considered older.

That said, people in their late 40's and 50's have both the money AND the will to get the latest and greatest - be it technology or cars.

Once people are in their mid 60's or older is when they are satisifekd w. the old inferior items they have gotten used to and don't want to make any changes and disrupt their comfort level.

My father, who when younger would adapt quite easily to new technology, refused to adapt once he hit 70 or so.

My father-in-law who is nearing 80, refused to get rid of his old clunker car for years. (Now doesn't drive at all, but won't sell the car which isn't really worth much but takes up space.) They won't let me get rid of their 17 y.o. TV which is dying and get them a new one.


...mike
 

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For nearly all us, Hd will never get here fast enough, only in bits and pieces.
 
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