Originally Posted by JimboG /forum/post/0
Commercials? Aren't those the things I fast forward past when watching a show on my DVR?
Actually, the rise in HD commercials does make it harder to use the fast forward button. You no longer can just look at the black bar on the side of the screen and stop forwarding once there is 16:9 programing again.
I gotta admit, I usually will give an HD commercial the benefit of the doubt and watch it at least one time. Can't say that about most SD commercials. I wonder if this behavior is common enough among HDTV owners to justify creating HD ads instead of SD ads.
In a related thing, I find I actually watch more commercials when I use the skip forward button as opposed to fast forwarding. I think the reason is, I only catch little snippets of ads as they go by when I skip, while I get the gyst as they fly by and I essentially blow them off.
There are many times I'll catch an obscure moment in a commercial that makes me go back to see what it was.
Of course, certain campaigns will make me watch, no matter what. For example, I love those Mac commercials and watch them nearly every time I see them.
For me, it's not whether they're in HD or not - it's whether they are entertaining or not.