Thanks I was always careful about that with my old set. Color, contrast and brightness levels were always set at about 50%. Color probably less even. and I never had a burn in issue. I stretch all the SD and also the 2:35 widescreen movies, so basically I never have any black bars except for the commercials on HD channels. Station logos are a different animal, but my kids would watch Nick, which has the huge logo in the bottom right, for hours and I never had burn in, but the logo does go away during frequent commercial breaks. I think the main burn in people get comes from news channels and the like, where the logo never goes away. My neighbor turns on the stock ticker for hours on end then wonders how he got burn in.