Thanks for your questions and observations. I fully understand what you are saying about the prices. But this price structure is nothing new. The finest things in life are always handmade. Handcraftsmanship offers the ultimate in quality control and the best way to implement the craftsman's skill into the finished product. And that will add to the product's cost and value. The customer decides if it's worth it or not to him.
Small companies vs. big companies.
There are many aspects to the cost of a product.
Manufacturing - quality materials, quality control, craftsmanship, reliability, productivity, economy of scale. Small companies like Granite Audio don't enjoy any economy of scale. Everything we do is small quantity. Belden makes and ships 50 miles of bulk cable per day. They don't have to concern themselves with termination because the end users like you folks do their own terminations. If you put your own sweat equity into any product, of course it's going to cost you less. If I just sold bulk cable and parts, my cables would be much cheaper too. But, my customers don't know how to terminate them correctly. I perform a valuable service by selling a completed cable assembly. I've been making my own cables for 25 years and Granite Audio cables for 8 years. I've never had a cable come apart, fail, or have a termination problem. NEVER. Can any other company make that claim? What is that level of reliable quality worth to you? Will all those cheaper cables still be in one piece 25 years from today? Will the cheaper cables terminated by amateurs give quality performance every single day without failure or loss for 25 years?
Engineering - My cable specs are certainly comparable to Belden's best RG59. Then we did some proprietary engineering of our own to design a cable suited for our specific market of very demanding high-end users with very expensive gear. This engineering cost me big bucks. These costs have to be recovered on a relatively small production volume. Belden spreads their costs over thousands of miles of cables. So, their cables are cheaper per foot because of economy of scale. But, my cables are specially engineered for a small niche market that Belden can't compete in because they're too big of a company. This is the American business system. Big companies and small companies successfully competing side-by-side. I can't do what they do for what they charge. They can't do what I do for what I charge.
Marketing - Granite Audio is competing in the "boutique" cable market. We furnish objective proof with every cable that it meets specs. Yes, it does take extra time and materials to quality TDR test every cable, mark it with a unique serial number, and ship the proof with the cable. But, how else will our demanding customers know they are getting what they paid for and what we're representing? Credibility costs money.
Distribution - Our products cost what they cost to make. The product is then sold to our dealers at cost plus profit margin. The dealers then sell to the end user at their cost plus profit margin. This is the cost of distribution. Distribution costs for small companies and small dealers, who market to a small widely spread out niche customer base are going to be high. Economy of scale applies to distribution as well.
Service - The President of Belden doesn't process your order, terminate your cable order, test your cables, answer your questions, give you his advice, or give you any personal service. If you want or need quality service from the guy at the top, you will want to do business with a smaller company.
So, if you want a quality handcrafted reliable product that has been specially engineered for your unique specialized purposes, comes with objective proof that you're getting what you paid for, and is backed by personal service from the founder of the company; then buy Granite Audio.