I hear you but believe it or not the guy sold me a 40 foot component cable for $300 that he said was "broadcast quality." He is a certified ISF tech (The ISF (Imaging Science Foundation) was co-founded and (until recently) run by Joe Kane, a man with an extensive background in video display research, with Eastman Kodak, and film-to-video transfer, among other things. Joe, along with Joel Silver, started the ISF to help people achieve the best possible performance from their displays by adhering to the "rules" of the NTSC (National Television Systems Committee) television system. The ISF trains and certifies technicians, engineers and manufacturers to this end, teaching them to calibrate displays in adherence to the performance standards established by the creators of the NTSC system. For a fee, usually between $175-1000, these NTSC doctors make house calls, coming to your home to get your display working to the potential inherent in the NTSC system. The low end of the price spectrum represents direct-view 4:3 sets, which aren't as complex to calibrate. 16:9 sets, RPTVs, and front projectors are more complex devices in terms. The more complex the display, the more time, energy, and expertise is required to get the job done.) He really has the credentials which is why I cannot just dismiss what he said.