I will be installing my FPTV soon.(Cinema 13HD maybe) I will be running componet cable to it, about 35-40', back of wall and above the ceiling. I know some of the options: Monster Video 3, Straight wire, bettercable and avcable.com. Most of my viewing will be DVD and HDTV. Any opinions on which to go with? Does spending more money always give you better results or is some of the cost in advertising (Monster)?