This is what I am currently using.
Mode Movie
cell light - 5 (I have heard set this to 10, but honestly not sure it makes a huge diff. So I am trying 5 since this is what samsung sets movie mode at to see if it does anything)
Contrast - 90 (trust me here)
Brightness - 50 (I have found setting and leaving it at 50 solves a lot of issues.
Sharpness - 20 (Totally preference I use 20 some use 0. 0 is technically accurate)
Color - 50 (again preference here)
Tint - 51g/49r takes a bit of the red out
Detail settings
Black adjust - off
Dyn Contract - low (I recommend off, but I have a lot of light in my room and this gives the picture a little extra POP)
Gamma -2
color space : auto
White balance :
25/25/25 28/25/23 (cnets 550 settings)
Flesh tones - 0
Edge enhance off
Picture settings
color - warm1 (or warm2 I prefer the slightly bluer warm1)
size 16:9 - use this during the first 200 hours at least. First off it gives you slight overscan so you don't get the goop on some channels and finally having just scan on disables pixel shift and increases the likelyhood of burn in.
Digital NR - Auto
DNIe - Greyed for me
HDMI - Greyed for me
Film Mode - auto
Blue only mode - off
final under burn in protection pixel shift I set mine to 3-3-1
I have not had my set professionally calibrated.